BAT Price Update
The price of Basic Attention Token (BAT) today is $0.258177 USD, which has increased by 0.003824 (1.50%) over the last 24 hours. The total number of BAT coins in circulation stands at 1,480,958,645 and $160,316 USD has been traded for the BAT/USD pair across exchanges over the last 24 hours.
About Basic Attention Token
Basic Attention Token (BAT) is an Ethereum-based token for secure, anonymous, opt-in advertising within the Brave ecosystem. BAT tokens act as the primary incentive layer to connect publishers, advertisers, and users in a decentralized manner under a single ad exchange marketplace.
The core purpose of BAT is to monetize user attention while removing intermediaries in order to maximize value to all counterparties involved. BAT tokens have the following utility mechanisms:
- Serves as a common unit of exchange with Brave ecosystem
- Native rewards for users, publishers, and advertisers
BAT allows users to easily get paid for watching, listening, or engaging with advertisements. Publishers earn a significantly higher portion of ad revenue as rent-seeking intermediaries, such as Google, are eliminated. Lastly, advertisers get a better ROI on their content as viewers are generally more engaged than traditional advertisements as there’s an added incentive for doing so.
By minimizing rent-seeking intermediaries plaguing the existing digital advertising industry, BAT is able to maximize value and distribute that value to everyone involved.
All of this is made possible with the addition of Brave, an in-house browser putting user privacy and security at the forefront of the product. Founded by Mozilla and FireFox co-founder Brendan Eich, Brave brings significantly higher web browsing performance relative to other competitors. The browser blocks ads and website trackers, and provides a way for users to send BAT to websites, content creators, and other publishers.
The demand side of the BAT token largely comes from two main factors: users viewing advertisements and the companies paying for those advertisements. As the amount of users viewing ads through the Brave Browser increases over time, advertisement companies see an increased incentive to purchase sizable allocations of BAT to run these ad campaigns as the user base is bigger and more engaged than other alternatives.
As users continue to accrue BAT via advertisements, they’ll either sell it or gift it to their favorite content creators. Content creators earn BAT as they garner attention and produce what is deemed as valuable content from their user base. These content creators will either sell the BAT to the advertisers or send it to their other content creating colleagues.
Outside of the Brave ecosystem, there’s also one new addition to demand side economics: the demand for BAT as collateral in Multi-Collateral Dai (MCD). With the introduction of MakerDAO’s MCD back in November 2019, BAT can now be used as lending collateral to mint new Dai. This brings a whole new dynamic into the system as BAT is no longer strictly used as an incentive and payment layer for digital advertisements and can now be used to mint new, permissionless stable value.
Total Supply: 1,500,000,000 BAT
Liquid Supply: 1,500,000,000 BAT
Basic Attention Tokens are distributed when new users join the Brave platform as well as rewarded every time an ad notification is viewed. With a fixed supply of 1.5 billion BAT, 1 billion of those tokens were sold to a combination of public and private investors for an estimated $36M back in 2017 while the other 500 million BAT was allocated towards the company.
It is important to note that 300 million of that 500 million BAT allocated for the company is set aside for a user growth pool. According to the whitepaper, the endowment will be used to reward early adopters of the Brave browser as well as participation in the BAT ecosystem. With that, users who do not use their gifted BAT within an set period of time have their BAT tokens recycled back into the growth pool.
With that, the entire 1.5B liquid supply of BAT is already in circulation and is not subject to any additional emissions over time.
BAT Price Outlook
The BAT supply is fixed at 1.5B where the entire token supply is already in circulation. This dynamic creates limited sell-side pressure from new issuance and is entirely reliant on usage of the platform to drive positive price action.
As such, the biggest factors surrounding the price of BAT over time is the increased interest from major advertisers to run campaigns on the platform. Advertisers are required to purchase massive amounts of BAT to run these campaigns. This dynamic in combination with the fixed supply should create enough buy-side pressure to move price upwards over time.
There’s also the potential for BAT as collateral for Dai issuance. As the amount of the BAT locked in the MakerDAO system increases, there’s a lower supply pool for advertisers to purchase from, creating a restricted supply-side dynamic for the tokens.
All in all, the concept of monetizing advertisement engagement is entirely native to the proliferation of web3. As advertisers see the value in an incentive-driven, engaged user base, they’ll begin capitalizing on the opportunity as the ROI is higher than most other incumbent opportunities.